Joe Fresh for Fall

Tuesday, 29 July 2008

I don't know what it is about the end of July that always makes me instantly look forward to fall. It's not that I want summer to end, au contraire! I detest cold weather! But, I love fall clothing. I love the dark rich colors, and the cozy layers. The line which I have been anticipating the most is from Joe Fresh. Joe Fresh is carried by Superstore, Loblaws, and Select stores in Canada... which happen to be grocery stores...
Joe is named after its head designer Joseph Mimran who is behind Club Monaco as well. The fabrics tend to be natural mostly cotton, silk, and linen which is quite amazing for a low priced line! For the first time trendy yet affordable clothing has been available to a large Canadian audience, and I just love it!! While working at the international camp my friends and I convinced many Americans to make a trip up to Canada to check out Joe. Usually it is us Canadians making the trip down south for great clothing!
With a little internet searching I came across the Fall 2008 catalog, enjoy!
I am excited for the military jacket, high-waisted skirt, wellies, gloves, and scarfs!
Images from PassionInstilledFashion


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